ETHICS MATTERS

Ethics and nuance. In service of understanding.

Why ethics?

Because…

…ethics is the discipline that allows us to define

what is acceptable or prefarable

for humans, for society and for the world
(Enrico Panai, AAIE president, 2025)

…ethics isn’t a checkbox or compliance task –

it’s a process of grappling with

complexity, uncertainty, and real-world impact

(The AI Ethics Brief #154, Dec 23, 2024, Montreal AI Ethics Institute)

…and, therefore, digital ethics and AI literacy

become a prerequisite for modern citizenship (Tully et al., 2025)

© Diana M Photography

Laura Keller

Digital Ethics Expert

ETHICS

The Ethics Lense: Helping knowledge workers to make ethics-based decisions on how to deal with the constant push to adopt AI for everything without having to add a tech degree.

AI LITERACY

De-Coding AI: Helping knowledge workers who rely on technology to understand what AI is, what it is not, what AI can do and where the pitfalls are.

Digitalisation done right: What to keep in mind when going digital. From privacy and data surveillance to questions regarding the rigidity and authority of code, to fake news and the erosion of a shared reality.

DIGITAL TRANSFORMATION CHALLENGES